September 29th, 2011
It is reported that Beijing and China Mercedes-Benz companies are joined together to force Mercedes-Benz.While, the integration of Mercedes-Benz and Beijing has entered into solid exercise stage. The integration of two Mercedes-Benz is expected to finish before Beijing Benz SUV-GLK, the first SUV made in china, which will be launched in October.
quot;We have lived together now, make and spend money together. You may ask why we are not married. Anyway, it is time to love each other, and the probability of marriage is larger.quot; Mercedes-Benz China Sales and Marketing Executive Bo Hao and Beijing Benz sales and executive vice president of marketing Fu Qiang said in the ChenDu show recently. They made such a vivid metaphor to describe the integration of Mercedes-Benz after the storm in an interview with Nanfang Daily reporter.
Bo Hao introduced that both China and Beijing Benz will be share the best talents and resources. The current bilateral cooperation program has made new progress. In the sales level, the two sides have formed an integrated state; from the regional level, regional managers also achieve further integration. They will achieve the harmonization of the sale of imported cars and domestic cars as soon as possible.
quot;The integration of Beijing Benz and Mercedes-Benz is the inevitable, and it is the only choice.quot; According to Fu Qiang, the previous discussion on the media that quot;channel integrationquot; is not correct, Beijing Benz and Mercedes-Benz has the same sales channel. This integration of resources does not involve channel. Now the change is that there will be one team to manager the region.
After integration, Fu Qiang used a analogy to answer whether it would be combined into a single company. The analogy indicates that there is a coupe of man and woman who have already lived together, the willing of two sides is to build a happy family eventually.
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